November 13, 2010

‘Mary is staying out overnight’, early rating is classic but online review is ‘hot’… why?



Is the Moon GunYoung-Jang GunSeok card not working?
KBS Monday Tuesday drama, ‘Mary is staying out overnight’ that drew people’s attention with the unique theme, dual marriage, and young celebrities, Moon GunYoung, Jang GunSeok, Kim JaeWook, and Kim HyoJin, is performing poorly in the beginning.

According to a survey of a rating research company, AGB Nilson Media Research, KBS2 ‘Mary is staying out overnight’ that was released on November 9th recorded 8.0% of national rating. This is a scale of 0.5% decrease compared to 8.5% which is the scale of the prior and first release. On the other hand, the rival drama being released on the same time, SBS ‘Giant’ recorded 29.7% and is looking forward to 30%, and MBV ‘Queen of Reversal’ also increased to 12.3%.

Despite the fact that ‘Mary is staying out overnight’ drew attention with the unique theme and the good acting of the young celebrities, why is the rating so low?
This is because it did not attract the main audience, the middle-aged and elderly group.


The theme of dual marriage may feel like a unique theme for the new generation, but it may be an absurd and incomprehensible story to the middle-aged audiences. Therefore, mainly the board of portal sites and the members of DC gallery are enthralled.

Particularly, netizens who are amazed by the cute acting of Moon GunYoung who came back as a lovely girl, post capture scenes during the release and show fascination to the beauty of Jang GunSeok that seems like a person in a comic book.

Meanwhile, ‘Mary is staying out overnight’ is going to add fun in the play as the marriage of Mary (Moon GunYoung) and JeongIn (Kim JaeWook) is established as well as the dual marriage of Mary with MuGyeol (Jang GunSeok) who is involved due to Mary’s plan to escape from the marriage.

==================

only middle aged and elderly watched tv drama in Korea.

No comments:

Post a Comment